GameStop Eyes Bitcoin: $1.5B Funding Move Signals Strategic Shift
GameStop (GME) is making headlines with a bold pivot toward cryptocurrency. In March 2025, the company’s board unanimously approved a revised investment policy, greenlighting the use of Bitcoin (BTC) as a treasury reserve asset.
To support this strategy, GameStop completed a $1.5 billion convertible senior notes offering. The proceeds are intended for general corporate use, including the purchase of Bitcoin. Although the company hasn’t specified how much crypto it plans to buy, it currently holds around $4.8 billion in cash, suggesting significant capacity for potential acquisitions.
In a separate but noteworthy move, GameStop CEO Ryan Cohen bolstered investor confidence by acquiring an additional 500,000 shares in April 2025. His total holdings now exceed 37 million shares, giving him an 8.4% stake in the company. GameStop reported approximately 447.08 million shares outstanding as of February 2025.
While comparisons have been drawn to MicroStrategy (MSTR)—led by Bitcoin advocate Michael Saylor, which holds more than 500,000 BTC—GameStop has yet to disclose any actual Bitcoin purchases. However, its financial commitment and updated strategy point to a serious interest in digital assets.
